Jordan Family Brand: A PSA
Category
Graphic Design
Date
January 2024
For a project in my motion media class, I was asked to design 6 frames of a PSA for an organization of my choosing. As a sneakerhead myself, I chose the Jordan Brand Family.
The Jordan Brand Family is a charitable organization founded by NBA player Michael Jordan to help build communities through education, acts of service, and career advancement. Their main focus is on marginalized communities and how to better their social and economic environments.
For the copy text, I wanted to ensure that the PSA had a focus on bullying and discrimination. I wanted the message to the audience to be not to judge based on appearance alone, even down to the shoes on one’s feet.
For the design, I took photos of Air Jordan sneakers on models in motion, outlining the sneakers in a spikey texture. For the text, I chose a sans serif typeface, as well as incorporated my own handwriting for variety. I also included hand drawn doodles to sprinkle around the frames (and yes, the QR code works!).
This project allowed me to stretch a single design into multiple frames, pushing my creativity while simultaneously restricting it. I was up for the challenge and I loved how it turned out. I hope you do, too!
