Rebranding Musi
Category
Graphic Design
Date
January 2024
In my Studio II class, we were asked to do a complete rebrand of a company of our choosing. I chose one of my favorite music streaming apps, Musi.
Founded in 2016 by 19 year-olds Aaron Wojnowski and Christian Lunny, Musi is a free-to-use, subscription-free platform, making it a huge draw to its target audience of teenagers and young adults.
Today, it consistently ranks in the top 5 of music streaming platforms, with over 70 million downloads (twice as much as Spotify). It was also the top grossing app in February, 2024, and has grossed over $100 million in revenue since its conception.
As I sketched out ideas for a logotype, I took inspiration from everything music: notes, headphones, and most prominently, sound waves.
I finally landed on a logo reminiscent of the original design, adding curves to represent soundwaves.
For the color and typeface, I thought heavily about what story I wanted this brand identity to tell.
Musi’s free-to-use and non-subscription model make it a huge draw in contrast to it’s competitors. They have plenty of room to grow, and could very well be the top streaming platform with just a little innovation.
This is a story of young content creation and consumption, fueled by the future of streaming and music culture. Now it’s time to expand their horizons.
I chose TW Cens as the typeface. For color (as much as I love the orange), I felt that a complement was needed not only for visual balance, but to represent the diversity in Musi’s catalogue. I chose lavender and indigo, with the idea of a sunset on the horizon in mind.
When experimenting with iconography, I played with the idea of music notes that doubled as Bluetooth headphones. One of my classmates also suggested I look into cymatics, the visual representation of sound. This led to me choosing a stroke-less, filled in icon of a soundwave. I also love that this icon in pattern formation creates a series of Ms.
Finally, I was able to incorporate all these elements into a series of inspirational graphics, pictured below (and yes, the QR code works!).
Below is a series of mockups, showing these graphics in their natural environment.
My favorite part of this project was being able to take my own photos to mock up physical products for this rebrand. I used my JLab and Audio Technica headphones. Having an orange kitchen for a set was also a plus!
As a music fan, I truly enjoyed working on this project and hope you enjoy seeing the process!
